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Case Study: Ranking Project

Case Study: Ranking Project

Project Duration: 3 Month

Total Organic Keyword: 50+

The Result: Top 10

DGStair Helped Schlüsseldienst Düsseldorf J. Metzger Reclaim Visibility After GMB Suspension & Boost Local SEO Rankings

For any local business, especially in a competitive industry like locksmith services, visibility on Google is everything. For Schlüsseldienst Düsseldorf J. Metzger, that visibility vanished overnight when their Google Business Profile (GMB) was unexpectedly suspended.

It wasn’t just a minor setback. It was a direct hit to their customer acquisition pipeline.

The Challenge: Vanished from Local Search

When J. Metzger reached out to us, they were struggling on multiple fronts:

  • Their GMB listing was suspended, making it impossible for potential customers to find them via local search or Google Maps.
  • Their on-page SEO was underperforming, with poor keyword targeting and weak meta data.
  • The technical structure of their website had issues impacting both crawlability and user experience.

They were losing leads, visibility, and credibility fast. We knew time was of the essence.

Our Strategy: Local SEO Rescue Mission

We approached the project in three phases:

Phase 1: GMB Reinstatement & Optimization

We worked directly with Google support to recover and reinstate the suspended Google Business Profile. Once reinstated, we:

  • Claimed and fully verified the listing
  • Optimized business categories, service areas, and descriptions
  • Uploaded geotagged photos and regular posts
  • Added local citations and consistent NAP (Name, Address, Phone) across directories

Phase 2: On-Page SEO Fixes

The website had strong potential, but it wasn’t communicating relevance to search engines. We:

  • Optimized all core pages for local keywords (e.g. Schlüsseldienst Düsseldorf, Notdienst Düsseldorf)
  • Rewrote meta titles and descriptions with clear, local intent
  • Improved internal linking structure and content hierarchy
  • Added local schema markup to boost rich results

Phase 3: Technical SEO Enhancements

To support long-term performance, we resolved several technical gaps:

  • Fixed indexing issues and improved sitemap structure
  • Compressed images and improved mobile loading speed
  • Resolved 404 errors and removed outdated pages
  • Integrated GMB insights tracking and set up Google Search Console

The Results: Local Domination Restored

Just weeks after implementing our fixes, Schlüsseldienst Düsseldorf J. Metzger saw an incredible turnaround:

  • GMB reinstated & fully optimized
  • Google Maps visibility restored within 7 days
  • Top 3 rankings for multiple local keywords
  • Website traffic increased by 78% within 3 months
  • Phone call and direction requests doubled from GMB
  • Reduced reliance on paid ads

 

Key Takeaways

A suspended GMB doesn’t mean the end — it’s a fixable issue with the right approach.
Local SEO isn’t just about keywords — it’s about visibility, trust, and technical strength.
For service-based businesses, map pack presence = leads.
Speed and strategy make all the difference when local visibility is at stake.